Are your ADs cashing the budget Spent Wisely?
PPC is a way for you to connect with your patients looking for your practices’ services in real time. Here is where PPC plays its role. Our Pay Per Click (PPC) for medical includes Google AdWords, Bing Ads, Facebook, LinkedIn, and a lot more. We make every click made on your AD count.
Reasons why Emanate Solutions’ PPC campaign works wonders for our medical practices:
- Text ADs: To achieve higher conversions, Text ADs is the way to go. We achieve the objective of high ROI by targeting the right keywords at the right time.
- Display ADs: We use the best available options and advanced targeting to expand the patient reach, increase message frequency, and generate more impressions.
- Retargeted ADs: Dynamically retargeting ADs to patients that are not convinced of the services with the aim of leading them to your website.
- Video ADs: Utilizing channels like YouTube to promote video content. We ensure that the video content created and designed will generate positive impression and maximize leads to your website.
- Social Media Advertising: Advertise on social media channels to acquire new leads and generate awareness among your current patients with a focus on ROI.
Our engagements are structured around reaching your KPIs.
What You Can Expect From Us
Content Management
We target the right potential patients and achieve the goals of your campaign and practice by creating content specific to the practice.
Budget Management and Bid Strategy
We keep your practice’s bid consistently competitive with a primary focus on analyzing your competitors’ AD spend, keywords, landing pages and much more.
Keyword Research
Our team of SEO specialists recommends the right keywords to achieve best results for your campaign by performing a thorough analysis.
Design the Landing Page
We design an attractive and engaging landing page that will persuade the potential patient to take action regardless of whether it is to fill a form or book an appointment.
Segregating your audience
We use our research data to build campaigns segregated for precise geographical territories and device preferences to hit your target market.
Optimizing Performance
Creating new local listings & geo-targeted landing pages, that provide a unique experience & drive conversion.
What are the perks of PPC Advertising?
Benefits Of Pay Per Click Marketing
Online Identity – 90% of the clicks made by users are to pages that appear on the first page of Google. An SEM campaign fulfills the purpose by getting your website up on the first page of Google and expanding business prospects.
Swift Results – Want to achieve swift results faster than organic rankings? SEM campaigns deliver it. The campaign facilitates a way to bid and rank above your competitors on the search results page.
Target Specific Campaigns – SEM campaigns allow you to target Ads to patients who search for specific words or key phrases. In this way, you’ll only be advertising to those who are looking for the services that you provide.
Measurable Results – SEM campaigns can be tracked from reach to conversions & everything in between. Trackable data provides to our SEM experts to determine the most effective way to run your campaign, so you can see the best possible results.
High ROI – Paid search allows you to set your own budget & bid prices. This means the impact on your search results campaign can be fairly high, driving the relevant audience to your website.
Achieve the Goals of Your Practice with a personalized PPC campaign
With great PPC benefits come great complexities. They change and increase every year. Fulfill your marketing goals through innovative plans brought on by various patient insights.
Our aim is low cost and incremental click-through rates (CTR). A well-managed Paid Search campaign brings about consistent optimized performance improvements by regularly capturing data, analyzing information, and communicating data-driven decisions.
Understanding Customer Experience = Intelligent Marketing
PPC is not just Google AdWords. It is a vast domain and has its advantages. You know your PPC campaign is running properly when better opportunities are knocking on your door. Further, PPC is also about understanding the patient’s journey. In other words, it is about efficiently bringing about your practice and goals and attracting potential patients.
We believe in bringing about the best results for your practice and we do so efficiently. The growth of your practice and success are of great importance to us.
Make the most of your Advertising budget
If you look closely, the advantage of PPC is right there. Pay Per Click literally means when a customer clicks on your ad, you pay for that click. Profitability requires a certain technique, wherein you identify relevant patients and target them at strategic points in the customer’s journey to reach the decision.
We put to full use the available technology, strategies, and systems in place that allow for precision in targeting. We, then, track the results and loop the data received into the system. It contributes to an iterative process with rewarding results.
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