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PPC For Medical Industry

Are your ADs cashing the budget Spent Wisely?

PPC is a way for you to connect with your patients looking for your practices’ services in real time. Here is where PPC plays its role. Our Pay Per Click (PPC) for medical includes Google AdWords, Bing Ads, Facebook, LinkedIn, and a lot more. We make every click made on your AD count.

Reasons why Emanate Solutions’ PPC campaign works wonders for our medical practices:

  1. Text ADs: To achieve higher conversions, Text ADs is the way to go. We achieve the objective of high ROI by targeting the right keywords at the right time.
  2. Display ADs: We use the best available options and advanced targeting to expand the patient reach, increase message frequency, and generate more impressions.
  3. Retargeted ADs: Dynamically retargeting ADs to patients that are not convinced of the services with the aim of leading them to your website.
  4. Video ADs: Utilizing channels like YouTube to promote video content. We ensure that the video content created and designed will generate positive impression and maximize leads to your website.
  5. Social Media Advertising: Advertise on social media channels to acquire new leads and generate awareness among your current patients with a focus on ROI.

Our engagements are structured around reaching your KPIs.

What You Can Expect From Us

Content Management

We target the right potential patients and achieve the goals of your campaign and practice by creating content specific to the practice.

Budget Management and Bid Strategy

We keep your practice’s bid consistently competitive with a primary focus on analyzing your competitors’ AD spend, keywords, landing pages and much more.

Keyword Research

Our team of SEO specialists recommends the right keywords to achieve best results for your campaign by performing a thorough analysis.

Design the Landing Page

We design an attractive and engaging landing page that will persuade the potential patient to take action regardless of whether it is to fill a form or book an appointment.

Segregating your audience

We use our research data to build campaigns segregated for precise geographical territories and device preferences to hit your target market.

Optimizing Performance

Creating new local listings & geo-targeted landing pages, that provide a unique experience & drive conversion.

What are the perks of PPC Advertising?

Benefits Of Pay Per Click Marketing
Online Identity – 90% of the clicks made by users are to pages that appear on the first page of Google. An SEM campaign fulfills the purpose by getting your website up on the first page of Google and expanding business prospects.
Swift Results – Want to achieve swift results faster than organic rankings? SEM campaigns deliver it. The campaign facilitates a way to bid and rank above your competitors on the search results page.
Target Specific Campaigns – SEM campaigns allow you to target Ads to patients who search for specific words or key phrases. In this way, you’ll only be advertising to those who are looking for the services that you provide.
Measurable Results – SEM campaigns can be tracked from reach to conversions & everything in between. Trackable data provides to our SEM experts to determine the most effective way to run your campaign, so you can see the best possible results.
High ROI – Paid search allows you to set your own budget & bid prices. This means the impact on your search results campaign can be fairly high, driving the relevant audience to your website.

Achieve the Goals of Your Practice with a personalized PPC campaign

With great PPC benefits come great complexities. They change and increase every year. Fulfill your marketing goals through innovative plans brought on by various patient insights.

Our aim is low cost and incremental click-through rates (CTR). A well-managed Paid Search campaign brings about consistent optimized performance improvements by regularly capturing data, analyzing information, and communicating data-driven decisions.

Understanding Customer Experience = Intelligent Marketing

PPC is not just Google AdWords. It is a vast domain and has its advantages. You know your PPC campaign is running properly when better opportunities are knocking on your door. Further, PPC is also about understanding the patient’s journey. In other words, it is about efficiently bringing about your practice and goals and attracting potential patients.

We believe in bringing about the best results for your practice and we do so efficiently. The growth of your practice and success are of great importance to us.

Make the most of your Advertising budget

If you look closely, the advantage of PPC is right there. Pay Per Click literally means when a customer clicks on your ad, you pay for that click. Profitability requires a certain technique, wherein you identify relevant patients and target them at strategic points in the customer’s journey to reach the decision.

We put to full use the available technology, strategies, and systems in place that allow for precision in targeting. We, then, track the results and loop the data received into the system. It contributes to an iterative process with rewarding results.

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Branding Checklist for Physicians

You will learn about all that you need to establish a clear and consistent visual identity for your business:

1. Establishing A Proper Business Identity
2. Brand Visibility
3. Credibility

Frequently Asked Questions

How much Does it Cost?
We have great semi-custom websites & full custom options for every practice and every budget. Our marketing package pricing is designed to fit your individual needs and is reflective of the work being done. Our goal is to make sure both parties are extremely happy with the results.
Do you have any time commitment contracts?
We are performance players! We have no time commitment contracts on our websites or marketing services. We would hate for any client to be unhappy with our service and unable to do anything about it. If we don’t live up to our end of the bargain, you’re free to find another provider.
What does exclusivity means?
We will never work with a client’s competitor. Period. It just isn’t possible to promise one dentist the best in SEO services, and then promise the same to his/her competitor. Our services are “exclusive” to your practice, when you trust us with your business.
What is the hourly cost for update and support?
All of our website updates and changes are 100% free. In fact, we encourage modifications to your site! This means no more hourly charges quickly racking up to a hefty bill for one simple website change. We pledge to have all edits or changes done within 48 hours but generally have them done in a few hours of the request. We also offer free marketing support & consultation 24/7.
Can I measure the results of my success?
Of course! We plug every client’s website into Google Analytics and offer full reporting solutions. Each client can see measurable results with full transparency. This way you know just how effective our SEO and marketing solutions can be.

The right combination of SEO strategies can get your dental practice in front of potential patients, when they are exploring their options online.

Speak with a consultant Today!
CALL 703.635.7323